I had a great conversation with Marlon Schulman the CEO, and Brian Herskowitz the CCO. HEF is in the Crowdfunding Space, which means they are looking to invest in projects or companies within their space and receive equity for their investments. Generally, we have heard a lot about Crowdsourcing projects through organizations like Kickstarter or Indiegogo where companies receives funds but not in exchange for an equity position.

I am sure that we sill see more of this in the future, but for the present, Marlon and Brian do a nice explaining who they are and what the do.
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